The Market Assessment — go / no-go, in writing.
€15,000–€25,000 · project · 4–6 weeks
The Scan tells you whether a market is worth a look. The Assessment answers the harder question: is this market right for us — and should we commit?
"Is this market right for US?"
Attractiveness scored against data and ground truth — ending in a written go / no-go, not a 200-page maybe.
A decision-grade assessment
- Attractiveness score for your segment
- Customer segmentation: who buys, who pays, who decides
- Regulatory landscape and red flags
- Route-to-market options with cost views
- Partner landscape: who the credible players are
- A written go / no-go recommendation — with evidence
Four to six weeks, three phases
Market data, regulatory mapping and demand signals for your product.
Conversations with people on the ground: buyers, distributors, regulators, competitors.
Synthesis, scoring and a delivery call where we defend the recommendation.
What it is not
Not a sales deck
We do not earn more by saying "go". A well-argued no is a successful project.
Not a full due diligence
If you are already committed, you need Market Entry — not another assessment.
Not desk research
Every conclusion is tested against voices from the market itself.
Fixed fee. Serious scope.
Investment
€15,000–€25,000project · 4–6 weeksIf you completed the Opportunity Scan first, the full €7,500 fee is credited toward the Assessment.
Who it is for
European mid-market companies (€10–500M revenue) in manufacturing, energy & infrastructure, agribusiness & food or logistics & trade — deciding on Somaliland, Kenya, Ethiopia, Djibouti or the wider region.
Straight answers
What if the answer is "no"?
Then we tell you — clearly and in writing. That answer just saved you the cost of a failed entry.
How is this different from the Opportunity Scan?
The Scan (€7,500 · 10 days) is a fast first read. The Assessment is the full decision pack with scoring, segmentation and a written go / no-go. The Scan fee is credited toward it.
Which markets do you cover?
Core presence: Somaliland, Kenya, Ethiopia, Djibouti. Ghana, Nigeria and South Africa are delivered through vetted local partners.
What does "attractiveness score" mean?
A transparent score across demand, access, regulation, competition and execution risk — so the verdict is arguable, not vibes.
Request a Market Assessment
Tell us about your ambition and target market. We reply within one business day.
Request the Assessment